Best Brands Incorporated

Description

While walking through the Polmos Bialystock distillery in Eastern Poland, a relic from Poland’s communist era was discovered, Wodka Vodka. Polmos was a Polish state-owned monopoly that controlled the spirits market. Founded in the late 1920s, it was the leading vodka producer in Poland, mostly because the communist authorities forced all distilleries to become a part of the monopoly. The bottle that was found was pale blue with a tattered paper label indicating, simply “Wodka”. Although the generic label, “Wodka” meaning Vodka in Polish, is similar to what American’s would consider a blue label brand, Wodka is a traditional formula founded on the backs of the true founders of Vodka, the Polish people. This simple design and off-center, hand-stamped price screamed “old work and authentic” – a minimalism that led to the creation of a new brand of “Wodka”.